Europe's Top Fast Food & Casual Apps on iOS in Q1 2024: A Sensor Tower Report

In the first quarter of 2024, Europe's iOS platform has seen varied performance among the top fast food and fast casual restaurant apps. Sensor Tower provides a detailed look into how these apps have been engaging customers during this period.

The McDonald’s - Non-US app saw its downloads fluctuate around the 100K to 140K mark, with the highest being in the first week of January at approximately 142K. Weekly active users started strong at 2.45M, peaked at 2.82M mid-January, and experienced a general downward trend to 2.18M by the end of March.

Across the pond, the McDonald’s U.K. app downloads ranged from about 31K to a spike of 91K in mid-March. The weekly active users showed a steady pattern, hovering around 600K, with a slight increase to 636K towards the end of the quarter.

The Subway® - Official App experienced a significant surge in downloads in late January with 84K, but otherwise maintained a range of 27K to 49K. The app's weekly active users peaked in late January at nearly 200K, before gradually declining to 136K by the quarter's end.

Вкусно — и точка: еда и акции, despite showing no revenue, maintained a consistent number of downloads, staying within the 36K to 48K range. The active users showed a more dynamic trend, with a notable peak at 1.38M in late January, and a stable performance around 1.3M to 1.4M in active users.

Finally, БУРГЕР КИНГ - акции, доставка showed downloads in the mid-30K range, with a peak of roughly 43K in late January. The weekly active users displayed a mixed trend, starting at 517K in early January, reaching a high of 799K in the same month, and concluding the quarter with 683K active users.

For more detailed insights and analysis, visit Sensor Tower to explore the full spectrum of data on these popular food service applications.